Supermarket Marketing: Don’t Be Fooled

Sean Coary, Ph.D.

Saint Joseph’s University

Supermarkets are a stage where the highly orchestrated marketing strategies of retailers can turn a routine trip to purchase a quart of milk into a trunk full of groceries. Dr. Sean Coary shares his insights into these ingenious product marketing tactics and opens our eyes to the calculating world of food marketing.

Dr. Sean Coary is an Assistant Professor of Food Marketing at Saint Joseph’s University. He is an expert in consumer behavior who focuses on branding related issues. His research investigates branding issues at both the firm and consumer levels.

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