News, Views, and Attitudes Part 1: Our Innate Need to Know

Mark Kelley, PhD., Author, Journalist

Mark Kelley, PhD. is a native Pennsylvanian, who taught journalism/mass communications at Syracuse University and the University of Maine, after twenty-five years as a professional journalist.

Media literacy is the ability to critically analyze stories presented in the mass media and to determine their accuracy or credibility. This session introduces our innate need to know what is happening in the world around us and explains how our brain processes the information gathered by our five senses—vision, hearing, touch, taste, and smell—into messages we can understand. It also explores how we form attitudes (opinions) using the information delivered by our senses, and the impact our attitudes have on our ability to understand messages we receive from mass media.

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